Elevate Scholarships for Digital Marketing Skills

Published: Jun 28, 2021
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Welcome to Elevate Learning
Apply for a scholarship to earn an industry-recognized career certification

To help support Black students in the community, Facebook is providing free training and resources that can help those interested in pursuing a career in digital marketing.

As part of this effort, we’re awarding 100,000 scholarships to Black students working towards a digital skills certification through our Facebook Blueprint program. These scholarships will allow recipients to take the Facebook Digital Marketing Associate Exam at no cost. Additionally, certified learners will have access to our exclusive job board, where they connect with employers at over 50 top-rated companies.

If you encounter any issues redeeming your voucher, please submit a ticket through Facebook Blueprint Support.

Check out the recommended learning journey below for guidance on how to get started with your exam prep. To get started, complete the first lesson for each work to unlock additional training.

Start your learning journey with courses that cover beginner fundamentals for advertising on Facebook.

Get hands-on experience with the tools needed to effectively build a presence and following on social media.

Learn the anatomy of Ads Manager and how to use it to create ads, set an ad budget, target a specific audience and so much more.

Gain an understanding of how to manage, track, and evaluate your ads for continued optimum ad performance.

Congratulations! You’ve completed the recommended courses for the Digital Marketing certification exam! Test your new knowledge by taking a practice test! Once completed, you can review your test and understand what questions you got wrong and why - many students have found this helpful when preparing for the exam!

Elevate Scholarships for Digital Marketing Skills: Take a Practice Test

This two-part video series will deepen your understanding of advertising fundamentals, creating and managing ads, and reporting metrics—all of which will help you tackle different sections of the exam.

Digital Marketing Associate Certification Prep

Are you preparing to take the Digital Marketing Associate Certification exam, but could use a bit more help studying? This two-part video series will deepen your understanding of advertising fundamentals, creating and managing ads, and reporting metric...
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Becoming Blueprint certified helps you distinguish yourself as highly credible in your knowledge of Facebook products and services, while signaling advanced-level skills. Make sure you use your Elevate discount voucher when scheduling your Blueprint exam!

Schedule and Take Your Exam

Elevate Scholarships for Digital Marketing Skills

Get Started

Apply to Facebook Elevate Scholarship

Claim Your Voucher

Digital Marketing Associate Study Guide

Week 1:

Start marketing with Meta technologies

Build an online presence with a Facebook Page

Week 2:

Build an online business presence with Instagram

Use WhatsApp for a business

Week 3:

Get started with advertising on Facebook and Instagram

Introduction to campaign objectives

Create audiences in Meta Ads Manager

Choose ad placements, budget and schedule in Meta Ads Manager

Customize ad creative in Meta Ads Manager

Week 4:

Set up and use the Meta Pixel and Conversions API for ad campaigns

Manage your ad campaigns

Privacy and data protection across Meta technologies

Week 5:

Elevate Scholarships for Digital Marketing Skills: Take a Practice Test

Week 6:

Digital Marketing Associate Certification Prep

Week 7: Schedule and Take Your Exam

Schedule and Take Your Exam

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